Episode 1–1: “Content” to turn visitors to your fans.
The primary purposes of the “content” in digital products are to create buyers. Usually, the contents navigate the visitor and persuade them to buy. So the product owners plan to turn the visitor to buyers, but do they plan to turn visitors to their fans?
Who are your fans?
The fans are the people who are passionate about you; they have good believe about your product and share it with others. They defend you when everyone talks bad about you. Fans follow you, and they become happy when you are successful. They would not leave you when you make one mistake. Fans are not just your loyal costumers. They can be your stockholders, employers, some people who wish having your product.
Can you have fans?
The answer is definitely yes. Not only a singer or an athlete has fans. But many brands have made their fans. American brands are the best in making fans JEEP, Harly Davidson, Apple, Instagram, Facebook, have built their fans so why we don’t plan to have our fans.
The first rule
The basic rule is to share and talk about your belives and what you are passionate about loudly and clearly, it should come from your heart.
Many product owners only talk about their product which is not enough. You have to talk about your beliefs as well, so like-minded people will start becoming your fans.
You will find your fans among the people they have the same believes as you. Go back and take a look at your beliefs to talk loud about them in your platforms. The ideas should be “yours” and “clear”, the like-minded people will find it. President Trump is an excellent example of doing that. He talks about his ideas straightforward. How much his statements are factual maybe not be his first concern, as long as he believes it he shares them with his audience, for sure, he makes fans by doing it. Otherwise, by using lots of overused, boring content that isn’t very meaningful, you will not make fans.
Be generous and give away something for free.
How many times a day do you use Google for free? Can you imagine the world without it? I recommend products always provide something absolutely free for their visitors. Share a part of service, send them a sample of your work, send them a piece of music. Let them download a book for free. Do all of these without asking for anything in return. You are building trust and not an adversarial relationship. So please don’t ask for their Email, these big cold data will not work for you more than a small warm group of fans. Add a hook in the content; If they read your contents and like it, they could reach you later.
They should be happy to visit you then will have the chance to share your ideas and your believes. Let your thoughts be exposed to many people and catch more like-minded people.
“On the next episode, I will talk more strategies to turn visitors to fans.”
If you need any more help on making fan for your online product or your business, you can reach me on my Email: email@example.com.
Fanacrocy, by David Meerman Scott.
Content marketing engineered, by Wendy Covey.
Content-Based networking, by James Carbary.